Innova Market Insights data reveals that 68% of global consumers view botanical flavor ingredients as sustainable. The use of botanicals in food and beverage launches is growing worldwide, with 45% of these launches occurring in Europe. Bakery and confectionery are the leading categories for botanical ingredient introductions. Clean label and diet claims are also driving the growth of F&B products featuring botanical ingredients.
Innova Market Insights data indicates that 40% of consumers globally have increased their protein intake, driving innovation in alternative proteins. NPD in this space grew by 4% between April 2020 and March 2025. Nearly half of all global alternative protein launches were in Europe, with Bakery & Bread products leading globally.
Test 30 Jul 2025
According to data from Innova Market Insights, consumers express interest in AI involvement in F&B production. Globally, 41% see significant potential in using AI to develop F&B products, encouraging the market to explore new AI-driven innovations. Key drivers behind this interest include health benefits, improved cost-effectiveness, and enhanced flavor and taste.
Innova Market Insights data reveals that 32% of global consumers have increased their consumption of Desserts and Ice Cream, driven by greater variety and novelty. Taste and the pursuit of happiness are the key motivators in choosing these products. This demand has fueled innovation, leading to an 8% global increase in new product development. Leading claims in the Ice Cream and Dessert category are dietary needs, clean label, and indulgence.
Innova Market Insights data indicates +5% average annual growth in F&B launches featuring flavor-enhancing, texturizing, and emulsifying ingredients. This trend aligns with the 40% of global consumers who say rich taste and flavor make food and beverages stand out. Europe led with 39% of these launches, with Bakery being the top category for NPD.
Innova Market Insights data reveals a rise in food and beverage launches across Asia, driven by consumer demand for indulgence. Nearly two-thirds of Asian consumers turn to premium or indulgent food and beverages to boost their mood. China led the region in total launches, while the Philippines grew fastest. Snacks were the leading category for new product development in Asia.
