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Key trends

Ingredient focus

An in-depth analytical report providing insight into the trends and ingredients driving innovation in the global food and beverage industry.

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Fats & oils take the spotlight

Innova Market Insights data indicates that flavor reigns supreme—40 % of consumers worldwide say rich taste is the key to an unforgettable F&B experience. When it comes to fat and oil ingredients, Europe takes the lead in product launches, with the Bakery sector rising to the occasion, making up 22% of global innovations. Meanwhile, “no additives/preservatives” is the leading claim, while indulgence claims gain ground.

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AI on a plate: Revolutionizing food

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Vibrant colors

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Protein innovation rises in plant-based offerings

Product innovation

A showcase of innovative products spotlighting emerging trends in food and beverage markets.

Trend analysis

Informative visual overviews of the latest innovations, trends and market insights shaping the food and beverage industry.

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Boosting bakery

Innova Market Insights data indicates a 2% year-over-year growth in bakery launches with health benefits between 2023 and 2024. Sweet biscuits/cookies led with 25% of global launches, while gut health claims continue to rise.

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Maintenance 15 02 24 Ale

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Chocolate solutions

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Sugar reduction claims grow

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