Trends in sweetener use for F&B

Innova Market Insights data shows that 72% of consumers worldwide actively limit sugar intake. This drives the market toward sweetener innovation, with an average growth of 8% from July 2020 to June 2025. Soft Drinks have the largest share of NPD, and the use of sweeteners in Hot Drinks is increasing. Sucralose was the leading sweetener used for NPD, but Monk Fruit Concentrate had the fastest growth.