Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.
Dairy innovation & trends: Taste tops consumer priorities
Jan 2026
Innova Market Insights data indicate that consumers find taste to be very important when choosing Dairy products, with more than half choosing this option. The Dairy category shows small growth globally, while Europe leads in new product launches. Most new product launches came in the Dairy-based Ice Cream & Frozen Yogurt subcategory, while Processed Cheese showed the fastest growth.
Maintenance Ale
Dec 2025
Executive Summary
Healthy beverages
Oct 2025
Innova Market Insights survey shows that consuming F&B drinks with health benefits is among the top three ways consumers aim for self-sufficiency. By understanding these needs, brands can create functional beverages that reduce stress and drive growth. Innova also reports a 9% compound annual growth in beverage launches with health claims between July 2020 and June 2025.
Protein launches increase
Sep 2025
Innova Market Insights data indicates that 58% of consumers globally actively include protein in their diets. This trend drives demand for versatile, convenient products with added protein. Bakery leads global F&B launches with protein ingredients, while protein-enriched soups are rapidly growing.
