Plant-based innovation grows

Apr 2025

According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.

Boosting bakery

Mar 2025

Innova Market Insights data indicates a 2% year-over-year growth in bakery launches with health benefits between 2023 and 2024. Sweet biscuits/cookies led with 25% of global launches, while gut health claims continue to rise.

Chocolate solutions

Feb 2025

Innova Market Insights data indicates that global chocolate launches are increasing, driven by consumers who view chocolate as a source of happiness and comfort. 

Sugar reduction claims grow

Jan 2025

Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.