Innova Market Insights data reveals a +5% increase in food and beverage launches containing preservatives from October 2019 to September 2024. Europe led the market, accounting for 42% of these launches, with the Bakery category making up 13% as the top segment. Notably, plant-based claims are experiencing rapid growth among preservative-inclusive launches, with citric acid emerging as the leading preservative ingredient.
Innova Market Insights data indicates that flavor reigns supreme — 40 % of consumers worldwide say rich taste is the key to an unforgettable F&B experience. Regarding fat and oil ingredients, Europe takes the lead in product launches, with the Bakery sector rising to the occasion, making up 22% of global innovations. Meanwhile, “no additives/preservatives” is the leading claim, while indulgence claims gain ground.
Innova Market Insights data shows a surge in AI claims on F&B packaging, with a 67% increase from 2023 to 2024, as consumers express curiosity about AI. Meanwhile, 30% of consumers globally are eager for AI-powered F&B products that enhance health benefits, signaling a growing interest in its potential.
Innova Market Insights data indicates that the growing use of color ingredients in F&B is driving innovation in vibrant colors. Europe leads the way, accounting for 33% of food and beverage launches featuring color ingredients. Among all categories, bakery products had the highest share (16%) of such launches. Hot drinks experienced the fastest growth in incorporating color ingredients, while plant-based claims saw the most rapid rise in color ingredient launches.
Innova Market Insights data shows a +3% average annual growth in protein ingredient use for F&B from 2020 to 2024. Bakery leads with 18% of global protein ingredient launches, while fish and seafood substitutes see a surge. Field bean protein is the fastest-growing ingredient in food and beverage launches.
Innova Market Insights data indicates a 5% average annual increase in food & beverage launches featuring preservatives, with natural preservatives driving this trend as consumers prioritize clean label choices. Europe leads the market, accounting for 42% of such launches, while bakery and sauce products are at the forefront of innovation in preservative use.
Innova Market Insights data indicates that texture has become a key factor for consumers seeking indulgent snacks. Between October 2019 and September 2024, snack NPD increased by 3%. Snack nuts and seeds emerged as the top global snack subcategory, while crispy textures drove innovation in the category. Additionally, the rapid growth of spicy snack launches worldwide presents new opportunities for innovation.
