Global Confectionery launches are on the rise as consumers increasingly opt for sweets, particularly chocolate, as a source of indulgence. Europe was the leading region for Confectionery NPD, with various chocolate types leading the market and experiencing fast growth. 

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Innova Market Insights highlights “Powerhouse Protein” as the top trend for 2026. Consumers are looking for protein products with additional health benefits to improve their nutrition. Other trends for 2026 include a focus on digestive health and indulgence, standalone plant-based products, and a strong emphasis on beverages with added benefits.

Innova Market Insights data shows an increase in global Confectionery launches, with 7% average annual growth from October 2020 to September 2025. Half of consumers worldwide identify taste as the most important aspect of sugar confectionery. Europe (37%) was the leading region. The most launched subcategories were Chocolate Blocks and Sugar Confectionery.

Innova Market Insights data reveals that 30% of consumers globally look for animal welfare claims on F&B products. Additionally, 27% say they are willing to consume meat or dairy from farms with higher animal welfare standards to show support. Globally, there has been a 4% growth in ethical animal welfare claims in F&B launches (October 2020–September 2025). 

Innova Market Insights data shows that consumers worldwide are actively reducing salt in their diets, with 60% opting for the reduced-sodium claim. This has led to an increase in launches with fewer salt claims and an 11% year-over-year rise in this NPD from July 2023 to June 2025. Cooking Sauces & Seasonings had the most launches, but there is also a rise in the use of less salt claims for Hot & Soft Drink launches.