Arla Foods Ingredients has initiated a campaign to highlight the benefits of milk fat globule membrane (MFGM) beyond the infant formula category. The launch follows a Danish Veterinary and Food Administration ruling confirming that MFGM is not classified as a novel food in the EU. This allows for MFGM to be labeled clearly on products for infants and adults. Dubbed Whey360, the campaign aims to raise awareness about the company’s MFGM ingredients, which contain whey protein and are a complete source of essential amino acids, complex milk lipids (phospholipids and Omega-3 fatty acids), and other nutrients, notes Arla.