Policymakers and politicians worldwide are reeling in the wake of US President Trump’s sweeping tariffs, while global F&B industry stakeholders brace themselves for the hard-hitting realities of this new trade war with the US. Many are calling for diplomacy and a measured response as the world is plunged into trade chaos following Trump’s tariff announcement. On the other hand, some stakeholders and politicians want firm retaliatory action as they navigate the changes on a range of goods, including those targeting agri-food.