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The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic. However, even before this, health and wellness awareness were rising among global consumers seeking better immunity, increased energy, focus, mood enhancement, relaxation, and anti-aging benefits. The pandemic acted as a catalyst, accelerating the demand for these claims, with botanicals at the center of ingredient innovation.

The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.The demand for foods, beverages, and supplements with specific functionalities that meet various needs has been increasing in popularity quite significantly since the COVID-19 pandemic.