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Chocolate solutions

1 Feb 2025
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

More trend analysis

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Plant-based innovation grows

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According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.

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Boosting bakery

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Innova Market Insights data indicates a 2% year-over-year growth in bakery launches with health benefits between 2023 and 2024. Sweet biscuits/cookies led with 25% of global launches, while gut health claims continue to rise.

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Maintenance 15 02 24 Ale

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Executive Summary

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Sugar reduction claims grow

Jan 2025

Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.  

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