
Knowledge partner
Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Plant-based innovation grows
Apr 2025
According to data from Innova Market Insights, 48% of consumers worldwide perceive plant-based products as a healthier choice. This growing preference has fueled market expansion, driving a 13% increase from 2020 to 2024.

Boosting bakery
Mar 2025
Innova Market Insights data indicates a 2% year-over-year growth in bakery launches with health benefits between 2023 and 2024. Sweet biscuits/cookies led with 25% of global launches, while gut health claims continue to rise.

Maintenance 15 02 24 Ale
Feb 2025
Executive Summary

Sugar reduction claims grow
Jan 2025
Innova Market Insights data indicates a growth in sugar reduction claims globally. Soft drinks was the leading category for these launches, but Spreads showed the fastest growth over five years.