Plant-based innovation grows

1 Apr 2025
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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

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Sodium reduction technology trends

Jul 2025

Innova Market Insights data indicates that nearly one-third of consumers are actively limiting their sodium intake, driving innovation in the F&B sector. More than one-third of reduced sodium launches were for Baby & Toddlers, and there is growth in reducing salt for Desserts & Ice Creams.

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Maintenance Ale

Jun 2025

Executive Summary

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Dairy innovation

Jun 2025

Innova Market Insights data indicates global dairy product launches grew by 4% between April 2020 and March 2025. Europe accounted for nearly one-third of these launches, with Ice Cream and Frozen Yogurt leading the way for most NPD.

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Focus on flavors

May 2025

Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.

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