Easter has long been associated with eggs, but now sustainability and health claims are transforming the tradition. Innova Market Insights data reveals a 13% rise in plant-based egg launches from 2020 to 2024, as brands innovate with vegan alternatives such as scramble substitutes, poached options, liquid egg replacements, and even reinvented traditional egg recipes.

Innova Market Insights data reveals a rising wave of healthier indulgence, with categories like Desserts, Bakery, and Confectionery seeing a 4% growth in health-conscious offerings from 2020 to 2024. Leading the charge in 2024 is the Bakery (54%), but Confectionery, Desserts, & Ice Cream are quickly catching up with 5% growth in the five years.

Innova Market Insights data indicates 2% year-over-year growth for clean label claims in global F&B launches (2023 vs 2024). Soup had the fastest increase in clean label claim use when comparing two years with 25% year-over-year growth.

According to data from Innova Market Insights, the Soft Drink and Hot Drink categories with functional health claims grew by 8% from 2020 to 2024, with coffee leading innovation. Functional coffee launches surged 29%, while iced coffee grew 21%, driven by consumer demand for more than just a caffeine boost. The fastest-growing functional claims were added iron, immune support, and oral health benefits.

Brands are harnessing color and nostalgia, reviving limited-edition flavors in bold pink and red hues to spark desire and exclusivity. From ruby chocolates to cherry-infused carbonates, seasonal reinventions transform familiar treats into irresistible Valentine’s Day indulgences.

From October 2019 to September 2024, vegan product launches grew by 10% globally. Key highlights include bakery products, which accounted for 11% of vegan launches between October 2023 and September 2024. Notable growth categories over the five-year period include meat pastes and pâtés (+185%) and other soy/tofu products (+73%).