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In the past few years, we witnessed awareness of pushing consumer trends towards healthy, plant-based and label-friendly products, but also protein alternatives for meat have been on the rise. With the arrival of ‘clean’ meat and the increased popularity of plant-based alternatives, consumers attitudes towards meat consumption are changing.

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Plant-based
Good Food Institute: How did plant-based food fare in 2025?
Good Food Institute (GFI) Europe examines the latest research, highlighting how the price of meat increased in 2025, while the cost of plant-based options did not rise as quickly. Findings also show how plant-based foods can help...

Plant-based
EU “meaty” label ban talks collapse into prolonged regulatory limbo
European trilogue negotiations on restricting meat-related terminology for plant-based products collapsed yesterday without agreement, pushing any final decision into 2026 under Cyprus’ EU presidency. The failure marks a...

Plant-based
November in review: EUDR postponement, COP30 controversy, gut health growth
In November, the European Parliament voted in favor of a one-year postponement of the EU Deforestation Regulation, while Brazil introduced an unprecedented “AgriZone” platform for its agriculture sector at COP30....
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