Sweetener solutions

Aug 2025

Innova Market Insights data shows that 72% consumers worldwide are cutting back on sugar, driving an increase in F&B launches that feature alternative sweeteners. Soft drinks were  the leading category for sweetener ingredient launches from April 2024 to March 2025, and there has been a surge in the use of sweeteners in meat substitutes.

Maintenance Ale 19 07

Jul 2025

Executive Summary

Sodium reduction technology trends

Jul 2025

Innova Market Insights data indicates that nearly one-third of consumers are actively limiting their sodium intake, driving innovation in the F&B sector. More than one-third of reduced sodium launches were for Baby & Toddlers, and there is growth in reducing salt for Desserts & Ice Creams.

Focus on flavors

May 2025

Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.