Test Oct 14

Oct 2025

Test Oct 14

Healthy beverages

Oct 2025

Innova Market Insights survey shows that consuming F&B drinks with health benefits is among the top three ways consumers aim for self-sufficiency. By understanding these needs, brands can create functional beverages that reduce stress and drive growth. Innova also reports a 9% compound annual growth in beverage launches with health claims between July 2020 and June 2025.

Sweetener solutions

Aug 2025

Innova Market Insights data shows that 72% of consumers worldwide are cutting back on sugar, driving an increase in F&B launches that feature alternative sweeteners. Soft drinks were  the leading category for sweetener ingredient launches from April 2024 to March 2025, and there has been a surge in the use of sweeteners in meat substitutes.

Sodium reduction technology trends

Jul 2025

Innova Market Insights data indicates that nearly one-third of consumers are actively limiting their sodium intake, driving innovation in the F&B sector. More than one-third of reduced sodium launches were for Baby & Toddlers, and there is growth in reducing salt for Desserts & Ice Creams.