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Innova is a global market insights provider with an international network of CPG specialists covering six continents.

Sweetener solutions
Aug 2025
Innova Market Insights data shows that 72% consumers worldwide are cutting back on sugar, driving an increase in F&B launches that feature alternative sweeteners. Soft drinks were the leading category for sweetener ingredient launches from April 2024 to March 2025, and there has been a surge in the use of sweeteners in meat substitutes.

Maintenance Ale 19 07
Jul 2025
Executive Summary

Dairy innovation
Jun 2025
Innova Market Insights data indicates global dairy product launches grew by 4% between April 2020 and March 2025. Europe accounted for nearly one-third of these launches, with Ice Cream and Frozen Yogurt leading the way for most NPD.

Focus on flavors
May 2025
Innova Market Insights data shows that 1 in 2 consumers actively seek new, innovative flavors from store and supermarket brands. This has pushed the market for flavor ingredient innovation, which grew by 6% from 2020 to 2024.