Givaudan’s “futurescaping platform” to predict food trends utilizing big data and AI
27 Jun 2023 | Givaudan
Givaudan recently launched its Customer Foresight, a proprietary futurescaping platform that leverages Givaudan’s human expertise, big data and AI to anticipate F&B challenges, foresee consumer expectations and develop food experiences. Nandita Prabhu, customer foresight director, explains how the platform can identify early indications about impending future shifts that will impact the F&B industry in the months and years ahead.
