Market Trends Towards Sugar Reduction
24 Jul 2016 | Cargill
Sugar reduction is a global issue that is completely on the agenda. Just recently, the US FDA finalized the new Nutrition Facts label, including that nutrition labels of packaged foods have to state the amount of added sugars as a percentage of the recommended daily calorie intake. The new label includes an “added sugars” box for the first time. At the same time as these reformulation efforts, consumers are increasingly focusing on ingredients of natural origin. This presents an opportunity for ingredients such as stevia, which has sparked popularity recently. In fact soft drinks accounted for 20% of the latest launches tracked by Innova Market Insights that featured stevia.
