New natural source for red colors
08 Jul 2019 | Chr Hansen
Chr. Hansen scored an innovation prize at the IFT 2019 Food Expo. The company’s FruitMax reds are based on the Hansen sweet potato and are claimed to “deliver a red like no other.” They are minimally processed, bright, beautiful and stable plus 100 percent plant-based with no off-taste, which is often characteristic of other similar red colors coming from natural sources. They are presented as a great alternative to carmine and synthetic reds in many food and beverage products. Concepts on display included a Strawberry Lemonade Slush featuring FruitMax Red 107, with a strawberry variegate swirl coming courtesy of supplier Agrana Fruit.
