Anuga 2025: Novameat showcases “chicken-style” plant proteins unaffected by labeling bans
29 Oct 2025 | Novameat
John Gray, chief commercial officer at Novameat, discussed the company’s plant-based proteins made through extrusion. He explains how its pulled meat-style products avoid aftertaste and use simple ingredients, such as pea protein, olive oil, water, alginate, and seasonings. Gray added that new bans on meat-sounding names don’t affect Novameat, which uses terms like “chicken style.”
