Plant-based doesn’t substitute but complements diets, finds ofi study
23 Jan 2023 | ofi
Consumer research by olam food ingredients (ofi) finds that European consumers are incorporating more plant-based foods into their diet without cutting out real meat and dairy. The company highlights that 35% of consumers are dissatisfied with current plant-based offerings, and 8% drop out of the category after trying one product. Laura Barber, vice president of global consumer and market insights at ofi, highlights opportunities in the segment.
