Taking New Natural Solutions Into Product Concepts
13 Dec 2013 | Naturex
Botanicals supplier Naturex presented a NAT market – a store stocked with natural products – at Food Ingredients Europe 2013. Naturex filled the shelves of the concept supermarket with a range of prototype products made using natural ingredients from its whole portfolio. Paul Janthial, Business Unit Director for Food & Beverage at Naturex, said: “An increasing number of consumers today want the products they buy in supermarkets to contain similar ingredients to those they have in their kitchen cupboards. This means manufacturers need to find natural and consumer-friendly solutions for their products.”
