The Rise of Natural Energy as a Marketing Platform
23 Oct 2015 | GAT Foods
GAT Foods (Israel) highlighted the trend towards natural energy drinks, by presenting various concepts. Hila Bentman at GAT Foods noted the positioning as follows: “These types of products target working people who may need an energy boost at 3-4pm. They can either get this from a chocolate bar, snack or a drink like this. For example, there was a drink launched last year in Israel, in collaboration with Ocean Spray, where we worked our knowledge to launch a product aimed at both men and women. It contains the same amount of caffeine as a classic energy drink, but because it is sweetened with stevia, it is not comparable in terms of sugar content.”
