The Rising Market for Free From Food
17 Jul 2015 | Nutrikeo
“Free-from” products are booming. Manufacturer and retailer brands are following this trend by using claims such as “colorant-free,” “preservative-free” and “artificial flavor-free.” They are playing with dietary recommendations, by positioning products as “fat-free,” “salt-free” or even “sugar-free.” In addition to reassuring the consumer (with some terms like GMO, pesticide or palm-oil-free) the “free-from” trend is also synonymous with “eating healthier.”
