ISM & ProSweets 2025: EMPWR enhances protein bar experience with multi-textural offerings
17 Feb 2025 | EMPWR
The EMPWR Nutrition Group presented a variety of textures within the protein bar category inspired by confectionery trends. Stefanie Holvoet, head of marketing, spoke to us about the company’s samples, which included bars with a soft dough, chunkier applications with peanuts, crispy cookie layers, gooey caramel layers, and other multi-textural confections offering “more excitement.”
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