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ISM & ProSweets 2025: Gudrun taps indulgence and convenience trends with upcycled cacaofruit bites

13 Feb 2025 | Gudrun

Sofie De Lathouwer, CEO of Gudrun, discusses the company’s plant-based upcycled cacaofruit bites, which won an innovation award at the trade show last year. With its Uppa brand, Gudrun sharpens its focus on younger consumers’ demand for sustainability, convenient on-the-go formats and new flavors, while navigating “through the roof” cocoa prices.

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