Synergy Flavors explores “generational impacts” of flavor innovation
29 Sep 2023 | Synergy Flavors
At IFT FIRST, Synergy Flavors highlighted its Next Wave consumer trends, which uncover the mainstream acceptance of alternative foods. Alexandre Massumoto, marketing specialist, explains how brands can appeal to digital-oriented consumers and how a globalized world is impacting flavor innovations. He highlights a growing interest in Hispanic-inspired and Asian flavors within the American market as cultural lines blur.
