ProVeg International, WWF and the Green Protein Alliance are calling for food retailers to “rebalance food sales” that are aligned with the Planetary Health Diet developed by the EAT-Lancet Commission. This includes a split between plant-based and animal-based foods of 70% plant to 30% animal when all food groups are included, and 60% plant to 40% animal when focused on protein source foods including meat, eggs, fish and legumes.