Name: IFT First 2025: Givaudan showcases natural color advancements
Uploaded: 2025-07-23T00:00:00+00:00
Duration: 3 min 2 s
Description: We spoke with Katie Rountree, regional product manager at Givaudan Sense Colors, about how the company is replacing synthetic F&B colors with natural alternatives. We discussed recent legislative changes in the US, consumer trends, and the company’s upcoming launches.

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IFT First 2025: Giva...

IFT First 2025: Givaudan showcases natural color advancements

23 Jul 2025 | GIvaudan

We spoke with Katie Rountree, regional product manager at Givaudan Sense Colors, about how the company is replacing synthetic F&B colors with natural alternatives. We discussed recent legislative changes in the US, consumer trends, and the company’s upcoming launches.

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